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Typography has been around for many years and it never dies. Typography is still in use in many ways, many places, things like, posters, books, animations, etc.

The idea I have been trying to show is the different usage of typography in different manners. Showing typography as part of our daily life. We see typography in almost anything, it dose become an important element in our daily bases in terms of so many things such as signs that are around us for example, in a the are port all the signs are designed for anyone with any nationality so with only simple images or words. Typography  has been used in specific things too,for example CTA buses have the logo on them so, typography is just not applied to the whole world as one thing, it is applied to each and every specific thing we see around. 

Nowadays, typefaces are a dime a dozen; there’s certainly no shortage of free fonts, But as in any artistic field, the standouts are rare, and understanding why they excel takes gradual experience.

Typography as tool to guide people in terms term of helping people find their way buy things read books better, for designers important element to work with. I can't imagine world without signs and words it would be so confusing and lost to not be able to read the signs in the streets and find your way. What would happen without signs, we all get lost in the streets, drivers don’t know where to go, everything would be frustrated. World without typography would make no sense, when we can’t read things we can not process our life, something would be missing if a book does not have texts on it, a street would be super crowded if there no stop sign. World feels so empty without words.

One important goal of typography is to communicate to people through visual communication, visual communication these days relies on advertisement, they are everywhere on TV, posters, streets, on phones, email and so on. All these things have their own style of typography. All these styles are used to grab the audience attention for buying things, people make money out of advertisement and with having a good and effective typography people can buy more things. These styles have been applied to every single things around us.  

    In fact typography needs to have rhythm, legibility and function to the viewer in order to catch the eye so it needs to have some sort of system and consistency in order to do that.  As an example, just as line breaks are important to comprehension, so is placement of type. Use of stacking type and centering it actually hamper legibility. Believing that one's eye would get tired of reading centered type a few lines down. Newspapers are flush left for a reason: because it’s easier to read that way. In terms of using a computer, he thinks that it is a helpful tool, but it won’t help visually communicate a message a designer has to do that.

I think typography plays an important rule in our life, not only for designers, but for people it matters out things are designed in terms of legibility and functionality. 

After the Flood

Basically this reading talks about variety of libraries that are available in the internet. There 

are several ways to access a book but not all the sources we find are actually useful. 

Gleick starts to talk about wikipedia that has all kinds of information but some of these 

informations aren't actually true, because they are uploaded by certain people so the text 

is editable. 

Gleick begins with the tale of colonial European explorers and their fascination with 

Africantalking drums and their observed use to send complex and widely understood 

messages back and forth between villages far apart, and over even longer distances by 

relay. Gleick transitions from the information implications of such drum signaling to the 

impact of the arrival of long distance telegraph and then telephone communication to the 

commercial and social prospects of the industrial age west. 

The Art of Google Books

Google books made a great impact on searching for books that are hard to find or you just don't want to go all the way to the library and get the book you want while you can just type it on Google books and read it, however Google books has some limit for getting some books but it is a very fast and timeless way to find a book. It has the availability that allows us to see the preview or buy the book or we can have it in our own library. 

According to this reading, which I found interesting, Google books have come of with new kinds of books, which, are animated, and some are really weird. An example is “The examples were everywhere. I quickly became obsessed, and filled my hard drive with gigabytes of downloaded PDFs.” He collected his strangest findings in a book called “Google Hands,” which ended up as one in a series of a dozen small hand-sewn books, each focused on a different type of glitch. Through social media, he came into contact with like-minded collectors, and they began swapping artifacts.

It is very innovative, but the problem seems to be is that there are workers at Google that work hard to scan all the books, which is pretty intense, and if someone complains they fire the person, which to me is very crucial to not letting someone object about something, so with this concept we can question the labor work done when they scan the books. On the other hand the significant thing is the art of these scans that artists have made art works out of scanned book, which to me is equal to labor work and can convey the message for those who scans these books; they actually are the start of an Art!