Typography
has been around for many years and it never dies. Typography is still in use in many ways, many places, things like,
posters, books, animations, etc.
The idea I have been trying to show is the different
usage of typography in different manners. Showing typography as part of our
daily life. We see typography in almost anything, it dose become an important
element in our daily bases in terms of so many things such as signs that are
around us for example, in a the are port all the signs are designed for anyone
with any nationality so with only simple images or words. Typography has been used in specific things too,for example CTA buses have the logo on them so, typography is just not applied to the whole world as one thing, it is applied to each and every specific thing we see around.
Nowadays,
typefaces are a dime a dozen; there’s certainly no shortage of free fonts, But
as in any artistic field, the standouts are rare, and understanding why they
excel takes gradual experience.
Typography
as tool to guide people in terms term of helping people find their way buy
things read books better, for designers important element to work with. I can't
imagine world without signs and words it would be so confusing and lost to not
be able to read the signs in the streets and find your way. What would happen
without signs, we all get lost in the streets, drivers don’t know where to go,
everything would be frustrated. World without typography would make no sense,
when we can’t read things we can not process our life, something would be
missing if a book does not have texts on it, a street would be super crowded if
there no stop sign. World feels so empty without words.
One
important goal of typography is to communicate to people through visual
communication, visual communication these days relies on advertisement, they
are everywhere on TV, posters, streets, on phones, email and so on. All these
things have their own style of typography. All these styles are used to grab the
audience attention for buying things, people make money out of advertisement
and with having a good and effective typography people can buy more things. These styles have been applied to every single things around us.
In
fact typography needs to have rhythm, legibility and function to the viewer in
order to catch the eye so it needs to have some sort of system and consistency
in order to do that. As an example, just
as line breaks are important to comprehension, so is placement of type. Use of
stacking type and centering it actually hamper legibility. Believing that one's
eye would get tired of reading centered type a few lines down. Newspapers are
flush left for a reason: because it’s easier to read that way. In terms of
using a computer, he thinks that it is a helpful tool, but it won’t help
visually communicate a message a designer has to
do that.
I think typography plays an important rule in our life,
not only for designers, but for people it matters out things are designed in
terms of legibility and functionality.
This is a rich meditation.
ReplyDeleteI find your words that imagine a world without typography very compelling. The world is empty without words. In this sense, words don't only exist as means of communication but also as objects, things in themselves.
You write from the perspective (obviously) of a typographer. As a typographer you are sensitive to the typographic form around you. But in the world of things sometimes typography takes forms that are different from what we learn in the world of books. And sometimes in the world typography's function to grab attention assumes unusual forms...
I wonder if you can narrow down your take on contemporary typography. Are there particular sorts of instances you're interested in, and can document on the tumblr?
And can your intro reflect this more specific curatorial focus?