Wednesday, April 9, 2014

Tumblr Intro





Typography has been around for many years and it never dies. Typography is still in use in many ways, many places, things like, posters, books, animations, etc.
The idea I have been trying to show is the different usage of typography in different manners. Showing typography as part of our daily life. We see typography in almost anything, it dose become an important element in our daily bases in terms of so many things such as signs that are around us for example, in a the are port all the signs are designed for anyone with any nationality so with only simple images or words. Typography  has been used in specific things too,for example CTA buses have the logo on them so, typography is just not applied to the whole world as one thing, it is applied to each and every specific thing we see around. 

Nowadays, typefaces are a dime a dozen; there’s certainly no shortage of free fonts, But as in any artistic field, the standouts are rare, and understanding why they excel takes gradual experience.

Typography as tool to guide people in terms term of helping people find their way buy things read books better, for designers important element to work with. I can't imagine world without signs and words it would be so confusing and lost to not be able to read the signs in the streets and find your way. What would happen without signs, we all get lost in the streets, drivers don’t know where to go, everything would be frustrated. World without typography would make no sense, when we can’t read things we can not process our life, something would be missing if a book does not have texts on it, a street would be super crowded if there no stop sign. World feels so empty without words.
One important goal of typography is to communicate to people through visual communication, visual communication these days relies on advertisement, they are everywhere on TV, posters, streets, on phones, email and so on. All these things have their own style of typography. All these styles are used to grab the audience attention for buying things, people make money out of advertisement and with having a good and effective typography people can buy more things. These styles have been applied to every single things around us.  


    In fact typography needs to have rhythm, legibility and function to the viewer in order to catch the eye so it needs to have some sort of system and consistency in order to do that.  As an example, just as line breaks are important to comprehension, so is placement of type. Use of stacking type and centering it actually hamper legibility. Believing that one's eye would get tired of reading centered type a few lines down. Newspapers are flush left for a reason: because it’s easier to read that way. In terms of using a computer, he thinks that it is a helpful tool, but it won’t help visually communicate a message a designer has to do that.
I think typography plays an important rule in our life, not only for designers, but for people it matters out things are designed in terms of legibility and functionality. 

1 comment:

  1. This is a rich meditation.
    I find your words that imagine a world without typography very compelling. The world is empty without words. In this sense, words don't only exist as means of communication but also as objects, things in themselves.

    You write from the perspective (obviously) of a typographer. As a typographer you are sensitive to the typographic form around you. But in the world of things sometimes typography takes forms that are different from what we learn in the world of books. And sometimes in the world typography's function to grab attention assumes unusual forms...

    I wonder if you can narrow down your take on contemporary typography. Are there particular sorts of instances you're interested in, and can document on the tumblr?

    And can your intro reflect this more specific curatorial focus?

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